Few would dispute that building business relationships is critical in business and professional services. Even though a company's marketing might focus on its pricing and service strategy or how it compares to the competition, its real advantage is the strength of its relationships with its clients.
Just like any personal relationship, business relationships require continual maintenance. Mutual benefit and ongoing communication are essential ingredients to success. In the long run, having close and trusted contacts will give you an edge, especially when other marketing tactics aren’t working. Here are five keys to building successful and maintaining business relationships:
